Gradiant — Collaboration with Maia Active

infos

Gradiant — Collaboration with Maia Active

infos

GRADIANT

  • Collaboration with
    Maia Active (fashion brand)
  • Place
    Shanghai
  • Materials
    Translucent polycarbonate and wood panels, light tubes, filters, platforms
  • Dimensions
    6 light blocks of 120 x 120 cm
  • Photographer
    © Alicia Shi
First image
We collaborated with the Shanghai-based brand MAIA Active to create a new visual identity for its Autumn/Winter 2016 lookbook.
We picked up fragments from industrial materials used as filters.
Stripped, diffused, tinted, the light rhythms the volumes and creates visual effects under a pastel range of colours. Six cubic blocks compose a modular architecture as an urban playground, revealing the dynamism of the poses and the energy of movement.