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DESCRIPTION

We collaborated with the Shanghai-based brand MAIA Active to create a new visual identity for its Autumn/Winter 2016 lookbook. We picked up fragments from
industrial materials used as filters.
Stripped, diffused, tinted, the light rythms the volums and creates visual effects under a pastel range of colours.
Six cubic blocks compose a modular architecture as an urban playground, revealing the dynamism of the poses and the energy of movement.

CLIENT
Maia Active (Shanghai)

DATE
A/W 2016

MATERIALS AND TECHNIQUES
Translucent polycarbonate and wood panels, light tubes, filters, platforms

PHOTOGRAPHER 
Alicia Shi

INSTALLATION’S DIMENSIONS
6 blocks of 120x120cm