infos

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infos

GRADIANT

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  • Collaboration with
    Maia Active
  • Place
    Shanghai
  • Date
    A/W 2016
  • Materials
    Translucent polycarbonate and wood panels, light tubes, filters, platforms
  • Dimensions
    6 blocks of 120x120 cm
  • Photographer
    © Alicia Shi

We collaborated with the Shanghai-based brand MAIA Active to create a new visual identity for its Autumn/Winter 2016 lookbook.

We picked up fragments from industrial materials used as filters.
Stripped, diffused, tinted, the light rhythms the volumes and creates visual effects under a pastel range of colours.
Six cubic blocks compose a modular architecture as an urban playground, revealing the dynamism of the poses and the energy of movement.