As part of the Shang Xia’s annual theme In the Moment, the brand invited us to design its windows for China‘s boutiques.
We proposed a modular display which easily allows to renew the product’s layout.
A sky pattern printed on hundreds of windmills symbolizes the movement of time passing.
The delicate accessories pop-out among this weaving and dynamic floor.
Disseminated in the chromatic fields, some windmills rotate and catch the eye of passersby.