White Night #2 — Limited edition
White Night is derived from a series of photos of barber’s poles taken in China and Japan.
Whether displayed on street corners, on either side of a shop window or coated in garish colors, these images reveal a collection of re-appropriation acts, as a sideway move from the usual view of this popular icon that signals in the city.
For version #2, the fluorescent filter electrifies the color to saturation, tipping the object towards a futuristic universe.
The movement is willingly slowed down to reinforce the hypnotic effect, like an endless rotation of the ribbon around the light.
Moved to other environments, White Night shifts away from its status as a sign, opening itself to new perspectives and uses.